Evidence Log

A public proof trail for the case study.

The log records what was shipped, what was observed, what is still pending, and what should be tested next. It keeps the portfolio honest by separating evidence from claims.

Ready2026-09-04

Current indexing and search demand snapshot

Google URL Inspection reports 24 of 29 inspected production URLs indexed. Search Analytics returned 189 property-level impressions and 0 clicks from 2026-08-05 through 2026-09-01; page-dimension rows represented 237 URL impressions across 21 pages. The latest complete seven days produced 61 impressions versus 35 in the preceding seven days.

Consolidate the competing programmatic SEO quality-gate URLs, narrow the active index portfolio, preserve the completed 30-check baseline, and run the identical retest on 2026-09-14.

Ready2026-08-24

Current indexing and search demand snapshot

Google URL Inspection reports 22 of 28 public URLs indexed. Search Analytics returned 158 property-level impressions and 0 clicks from 2026-07-26 through 2026-08-22; page-dimension rows represented 192 URL impressions across 17 pages, and visible query rows represented 51 impressions. The latest complete seven days and the preceding seven days each produced 47 property-level impressions.

Improve the existing GEO checklist, AI growth workflow, and programmatic SEO cluster around observed queries; then complete the fixed answer-engine baseline and measure one relevant external distribution loop.

Ready2026-08-17

Current Search Console demand snapshot

The read-only Search Analytics API returned 158 page-level impressions and 0 clicks from 2026-07-19 through 2026-08-15. Visible query rows represent 52 impressions because Search Console anonymizes some low-volume queries.

Use the real query/page pairs to improve existing pages, then compare clicks and query mix after the fixed GEO experiment reaches its 2026-08-31 retest.

Ready2026-08-15

Index coverage and search visibility refresh

Google URL Inspection reports 19 of 23 sitemap HTML URLs indexed. The Traffic Playbooks hub and all three child playbooks are indexed. GSC recorded 145 impressions and 0 clicks from 2026-07-18 through 2026-08-14; the latest complete seven days recorded 32 impressions versus 38 in the preceding seven days.

Improve query-to-page fit, distribute one indexed playbook in a relevant context, and inspect only materially changed high-value URLs after deployment.

Ready2026-08-03

Search visibility and playbook discovery check

Search Console recorded 89 impressions and 1 click from 2026-07-06 through 2026-07-31. The latest complete seven-day window reached 35 impressions versus 17 in the prior seven days, but produced no clicks. URL Inspection confirms /playbooks is indexed while its three child playbooks remain unknown to Google.

Deploy the corrected evidence, request indexing only for the three unknown child playbooks, and strengthen the pages with source-backed answer blocks before adding more URLs.

Pending evidence2026-07-28

Traffic Playbooks discovery refresh

Google URL Inspection now reports Submitted and indexed for /playbooks. Its three child playbooks still return URL is unknown to Google. Search Console recorded 64 impressions and 1 click from 2026-06-30 through 2026-07-25.

Leave the indexed hub alone, request indexing only for the three child pages after deployment, and create one relevant external reference before adding more pages.

Submitted2026-07-21

Sitemap endpoint

The public sitemap contains 23 canonical HTML URLs. Search Console reports zero sitemap warnings and zero errors, and URL Inspection confirms several sitemap pages are indexed.

Resubmit sitemap.xml after the July 21 playbook discovery update and monitor crawl changes.

Submitted2026-07-21

AI Trend case study URL inspection

Google URL Inspection reports Submitted and indexed for https://aigrowthbench.com/case-studies/ai-trend-prompt-hub. Google selected the declared canonical and last crawled it as mobile on 2026-07-03.

Monitor impressions and clicks; no additional indexing request is needed unless the status regresses.

Submitted2026-07-21

GEO pages URL inspection

Google URL Inspection reports Submitted and indexed for the GEO Bench, GEO Visibility Bench, and the current GEO visibility report. Canonical URLs match.

Use these indexed pages as the first targets for AI prompt retesting and external references.

Submitted2026-07-21

GEO checklist URL inspection

Google URL Inspection reports Submitted and indexed for https://aigrowthbench.com/geo-bench/geo-content-checklist. Google selected the declared canonical and last crawled it as mobile on 2026-07-15.

Use the indexed checklist in answer-engine prompt tests and record cited URLs or explicit misses.

Pending evidence2026-07-21

Traffic Playbooks URL inspection

Google URL Inspection reports URL is unknown to Google for /playbooks and all three child playbooks even though the four pages return 200 and appear in sitemap.xml.

Add contextual internal links, refresh truthful lastmod dates, resubmit discovery signals, and manually request indexing for the four URLs.

Submitted2026-07-21

Homepage URL inspection

Google URL Inspection reports Submitted and indexed for https://aigrowthbench.com/. Canonical URL matches and the last mobile crawl was 2026-07-13.

Keep the homepage focused on the project definition and link to current evidence pages.

Submitted2026-07-21

Entity page URL inspection

Google URL Inspection reports Submitted and indexed for https://aigrowthbench.com/what-is-ai-growth-bench. Canonical URL matches.

Use the entity page as the canonical answer source when testing ChatGPT, Gemini, Perplexity, Grok, and Google AI Overview.

Ready2026-07-21

Search performance baseline

Search Console recorded 77 impressions and 1 click across 11 pages in the 2026-06-23 to 2026-07-18 review window.

Grow non-brand impressions and track which playbook or GEO page earns the next measurable query signal.

SEO AuditNeeds follow-up2026-09-04

Search exposure rose; clicks and non-brand GEO visibility remain absent

The latest complete seven-day Search Console window reached 61 impressions versus 35 in the preceding week, but the site still recorded no clicks and no recent GA4 sessions. URL Inspection found 24 of 29 inspected production URLs indexed. The fixed 30-check baseline is complete, with three mentions and two displayed citations confined to the branded definition prompt.

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Evidence

  • GSC 2026-08-05 to 2026-09-01: 189 property-level impressions and 0 clicks.
  • Page dimensions: 237 URL impressions across 21 pages; visible query dimensions: 54 impressions.
  • GSC latest complete seven days: 61 impressions; preceding seven days: 35 impressions.
  • Google URL Inspection 2026-09-04: 24 of 29 inspected URLs indexed; five unknown.
  • AI Growth Bench GA4 property 539587380: 2 sessions in the latest available 28 days and 0 in the latest seven days.
  • Fixed GEO baseline: 30 of 30 observed, 3 mentions, 2 displayed citations, and no mention or citation in 27 non-brand cells.
  • The August 28 server-log audit found no external, search, or AI referrer; server referrers and crawlers were not refreshed for this checkpoint.

Next action

Ship the synchronized on-site treatment only after approval, preserve its release identifier, run the identical 30-check retest on 2026-09-14, and keep external distribution as a separately authorized experiment.

SEO AuditNeeds follow-up2026-08-24

Index coverage improved; search exposure remains flat

AI Growth Bench is technically healthy and 22 of 28 public URLs are indexed, but the latest complete seven-day Search Console window matched the preceding week at 47 impressions and produced no clicks. Organic sessions remain limited to two homepage visits, and the fixed GEO benchmark still has no completed baseline cells.

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Evidence

  • GSC 2026-07-26 to 2026-08-22: 158 property-level impressions and 0 clicks.
  • Page dimensions: 192 URL impressions across 17 pages; visible query dimensions: 51 impressions.
  • GSC latest complete seven days: 47 impressions; preceding seven days: 47 impressions.
  • Google URL Inspection 2026-08-24: 22 of 28 public URLs indexed; six remain unknown.
  • AI Growth Bench GA4 property 539587380: 2 organic sessions in 28 days, both landing on the homepage.
  • Valid public URLs received search and AI crawler user-agent requests, but crawler evidence is not citation evidence.
  • The fixed ChatGPT, Gemini, and Perplexity baseline remains 0 of 30 complete, with no verified AI referral session.

Next action

Publish the dated evidence refresh, strengthen the three query-bearing topic clusters, create one relevant external reference, and capture all 30 answer-engine baseline outcomes before claiming current GEO visibility.

GEO AuditPending2026-08-17

Fixed GEO results loop prepared as a local candidate

The candidate replaces mixed readiness and outcome signals with a public Results taxonomy, a ten-prompt by three-engine protocol, a same-site GEO checker, and a dated Search Console snapshot. All 30 new baseline cells remain pending until real answer results are captured.

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Evidence

  • GSC 2026-07-19 to 2026-08-15: 158 page-level impressions and 0 clicks.
  • Visible query rows represent 52 impressions; low-volume query anonymization is disclosed separately.
  • Flagship benchmark: 10 fixed prompts across ChatGPT, Gemini, and Perplexity; baseline 0 of 30 complete.
  • Historical result ledger: two mentions, one verified citation with one displayed source URL, zero verified AI referrals, and seven crawler classes.
  • Deployment, paid DataForSEO execution, indexing requests, and external publication are not part of this candidate step.

Next action

Verify the local candidate, request deployment separately, then run and capture the 30 baseline answer-engine checks.

SEO AuditNeeds follow-up2026-08-15

Playbook discovery resolved; traffic and citations remain the constraint

Google indexes the complete Traffic Playbooks cluster and 19 of 23 inspected sitemap URLs. Technical discovery is no longer the main blocker, but Search Console clicks, organic sessions, external referrals, and displayed AI citations remain near zero.

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Evidence

  • GSC 2026-07-18 to 2026-08-14: 145 impressions and 0 clicks.
  • GSC latest complete seven days: 32 impressions and 0 clicks; preceding seven days: 38 impressions and 0 clicks.
  • AI Growth Bench GA4 property 539587380: 2 organic sessions in 28 days and 0 in the latest seven days.
  • Google URL Inspection: 19 of 23 sitemap HTML URLs indexed, including /playbooks and all three child playbooks.
  • Still unknown in the inspection snapshot: /client-report, /evidence-log, /system, and /programmatic-seo/ai-agent-workflow-audit.
  • Seven-day server logs include Googlebot, Bingbot, OAI-SearchBot, ChatGPT-User, PerplexityBot, ClaudeBot, and Applebot requests.
  • No displayed source URL has yet been captured as proof of an AI answer-engine citation.

Next action

Strengthen the Programmatic SEO hub and AI Agent Workflow Audit, then distribute one indexed playbook and measure query, referral, and citation outcomes before adding a larger page batch.

SEO AuditNeeds follow-up2026-08-03

Search exposure improved, but valid organic traffic remains near zero

The site is technically healthy and search impressions improved, but the visibility is still too small to produce consistent clicks. The correct AI Growth Bench GA4 property recorded no organic sessions in the latest seven days, and the three child playbooks remain unknown to Google.

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Evidence

  • GSC 2026-07-06 to 2026-07-31: 89 impressions and 1 click.
  • GSC latest complete seven days: 35 impressions and 0 clicks, up from 17 impressions and 0 clicks in the prior seven days.
  • Correct AI Growth Bench GA4 property: 3 organic sessions in the latest 28 days and 0 in the latest seven days.
  • /playbooks is submitted and indexed; all three child playbooks remain unknown to Google on 2026-08-03.
  • All 23 sitemap HTML URLs return 200. The same-day post-audit release removed the duplicated title pair and added six content-image instances across the entity, case-study, GEO checklist, and child playbook pages.
  • Public GEO analysis detects one 134-167 word answer block on each of the six strengthened pages; every page scores 82 for GEO readiness with crawler access allowed.
  • A post-release PageSpeed mobile lab run scored 99 with 2.2 second LCP, 0.9 second FCP, 57 millisecond TBT, and zero CLS; CrUX still has insufficient field data.
  • A targeted three-URL IndexNow submission returned HTTP 200 from api.indexnow.org and 202 Accepted from Yandex on 2026-08-03.

Next action

Request Google recrawls for only the three strengthened child playbooks, then earn one relevant external reference to the programmatic SEO quality-gates page and compare the next complete seven-day window.

Search ConsoleNeeds follow-up2026-07-28

Playbooks hub indexed; three child pages still unknown

The live site is technically healthy and the Playbooks hub has moved into Google's index. The remaining search problem is limited discovery and demand: three child playbooks are still unknown, and the available GSC evidence is still too small to produce consistent clicks.

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Evidence

  • /playbooks: Submitted and indexed; Google-selected canonical matches; last mobile crawl 2026-07-21.
  • The three child playbooks: URL is unknown to Google on 2026-07-28.
  • GSC 2026-06-30 to 2026-07-25: 64 impressions and 1 click.
  • GA4 was excluded from this historical checkpoint after later property validation showed that the default report belonged to another site.
  • All 23 sitemap HTML URLs returned 200 with one H1, self-canonical metadata, valid JSON-LD, and internal outgoing links.

Next action

Deploy the evidence correction, request indexing only for the three child playbooks, and distribute one child playbook externally before creating more pages.

Search ConsoleNeeds follow-up2026-07-21

Priority GEO pages indexed; playbooks still undiscovered

The July 21 URL Inspection refresh confirmed that the GEO report, GEO checklist, and AI Trend case study are indexed. The remaining discovery gap is the /playbooks hub and its three child pages, which Google still reports as unknown.

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Evidence

  • Homepage: Submitted and indexed; last mobile crawl 2026-07-13.
  • Current GEO report and GEO checklist: Submitted and indexed; last mobile crawl 2026-07-15.
  • AI Trend case study: Submitted and indexed; last mobile crawl 2026-07-03.
  • /playbooks and all three child playbooks: URL is unknown to Google.
  • Search Console review window 2026-06-23 to 2026-07-18: 77 impressions and 1 click across 11 pages.

Next action

Reinforce playbook internal links, deploy the refreshed pages, submit IndexNow and sitemap signals, then request indexing for the four playbook URLs.

GEO AuditConfirmed2026-07-05

Initial GEO visibility report published

At the July 5 checkpoint, AI Growth Bench separated technical GEO readiness from real AI citation proof: core GEO pages were indexed, the checklist and case study still needed follow-up, and Perplexity/Gemini/Google AI Overview claims remained pending.

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Evidence

  • New report route: /reports/2026-07-05-geo-visibility-report.
  • Google URL Inspection returned Submitted and indexed for the homepage, entity page, GEO Bench, and GEO Visibility Bench.
  • Google URL Inspection returned URL is unknown to Google for /geo-bench/geo-content-checklist.
  • Google URL Inspection returned Crawled - currently not indexed for /case-studies/ai-trend-prompt-hub.
  • robots.txt and llms.txt expose AI crawler access and canonical GEO context.

Next action

This historical checkpoint was superseded by the July 21 URL Inspection refresh; keep AI citation claims pending until cited URLs are captured.

Content SystemConfirmed2026-07-03

External AI Trend Prompt Hub case study added

AI Growth Bench added a first-class case study that uses AI Trend Prompt Hub as real SEO evidence while keeping the portfolio project and the prompt site separated.

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Evidence

  • New route: /case-studies/ai-trend-prompt-hub.
  • The page states that AI Trend Prompt Hub is an external project case study, not the AI Growth Bench business model.
  • The page includes Search Console evidence-window metrics, long-tail keyword lessons, proof links, and next actions.
  • The route is included in publicRoutes so sitemap, feed, text sitemap, and AI-readable files can expose it.

Next action

Deploy the route, push discovery through IndexNow, resubmit sitemap, and request manual URL Inspection when Search Console is available.

SEO AuditConfirmed2026-05-24

Search discovery layer added

AI Growth Bench added public discovery endpoints so search engines and feed consumers can find new or updated pages through more than one route.

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Evidence

  • XML sitemap and text sitemap expose the canonical HTML URL inventory.
  • RSS and Atom feeds expose recent public pages and portfolio evidence surfaces.
  • robots.txt references the canonical XML sitemap; the discovery page and document alternates expose text sitemap and feed endpoints.
  • IndexNow public key file is hosted at the site root for Bing/Yandex-style discovery.

Next action

Submit the public sitemap and feeds in webmaster tools, then monitor which engines discover the new URLs first.

DeploymentConfirmed2026-05-22

Production deployment baseline

AI Growth Bench was deployed on its own domain with HTTPS, canonical redirects, sitemap, robots.txt, and PM2/Nginx production routing.

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Evidence

  • https://aigrowthbench.com returned HTTP/2 200.
  • HTTP and www variants redirected to the canonical HTTPS domain.
  • robots.txt and sitemap.xml returned 200.

Next action

Keep deployment evidence attached to future SEO reports.

Answer EngineConfirmed2026-05-23

First answer-engine visibility baseline

ChatGPT and Grok recognized AI Growth Bench from the public site, while Gemini missed the current project context and treated the name as ambiguous.

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Evidence

  • Prompt tested: What is AI Growth Bench?
  • ChatGPT described the project as a public AI growth lab.
  • Grok cited aigrowthbench.com and summarized the operating bench accurately.
  • Gemini did not cite aigrowthbench.com in the captured result.

Next action

Repeat the same prompt after indexing has had time to refresh.

GEO AuditConfirmed2026-05-23

Entity definition strengthened

A dedicated definition page and homepage FAQ were added so answer engines have a clear first-party explanation for the project.

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Evidence

  • Dedicated route: /what-is-ai-growth-bench.
  • Structured data includes WebSite, ProfilePage, CreativeWork, WebPage, and FAQPage.
  • The sitemap includes the definition page.

Next action

Use Search Console URL Inspection to confirm discovery and indexing state.

Search ConsolePending2026-05-24

Search Console evidence slot

The public site is prepared for sitemap submission and URL Inspection, but the case study does not claim indexed state until Search Console screenshots or result text are captured.

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Evidence

  • sitemap.xml is ready for submission.
  • Homepage and entity page are the first URL Inspection targets.
  • First query/impression data is still expected later because the domain is new.

Next action

Attach sitemap submission, URL Inspection, and first impression observations once available.

Content SystemConfirmed2026-05-24

Published experiment pages added

Three publishable experiment pages were added to show that the bench can create real programmatic SEO and GEO pages rather than only listing planned content.

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Evidence

  • Published GEO page: /geo-bench/geo-content-checklist.
  • Published programmatic SEO page: /programmatic-seo/ai-agent-workflow-audit.
  • Published programmatic SEO page: /programmatic-seo/quality-gates.

Next action

Submit the updated sitemap and record index status for each experiment page.

SEO AuditConfirmed2026-05-24

Codex SEO optimization pass

The project was rechecked with Codex SEO, then updated with self-canonical routes, cleaner sitemap output, security headers, citation-ready homepage copy, and four client-facing portfolio modules.

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Evidence

  • Technical SEO score improved from 79 to 87.
  • Sitemap score improved from 73 to 100.
  • GEO score improved from 57 to 77.
  • Content score improved from 42 to 59.
  • Linkinator scanned 52 public links and returned 200 for every link.

Next action

Run PageSpeed or Unlighthouse for real performance evidence, then add the results to SEO Audit Bench.